To some, a better job means better pay. To some, it’s better flexibility at work. To some, it’s the ability to take on challenging work.
Whatever a better job means to you, it’s vital to stand out to get those jobs. In some ways, being able to land great jobs shows your level of expertise.
Having said that, what are the tactics that can make you stand out to potential employers? What will give you an edge when a great client needs a marketer?
In this blog post, discover 7 tactics that can help you stand out as a marketer and get better jobs:
Every type of business on earth needs a marketer. After all, every business needs to promote their products or services to their ideal audience.
Considering that, being a jack of all trade can still be a bad move for you as a marketer. Think about it, if you need to market a product in the tech industry, will you go for a marketing expert in the tech industry or one who works in every niche imaginable?
Frankly, businesses with the biggest resources want a marketer with a lot of experience in their industry. Focusing on a niche helps you to develop expertise in that industry. Consequently, this gives you an edge when attracting clients in that industry.
Before a client decides to give you a job, one place they’ll check out is your website. Without exaggerating, you can be a great marketer and still lose a job because of a poor website.
Put simply, you have to make your website mobile-responsive, fast, and well-designed. Then, you have to add important pages a potential employer might look at.
Through your website, you can position yourself as a marketing expert and convince clients that you’re the best candidate for the job.
As a social media channel for professionals, LinkedIn is a gold mine for marketers. Considering that you’ll be interacting with businesses, most of your contacts are on LinkedIn.
However, just creating a LinkedIn profile is insufficient. You have to optimize it for potential employers who visit. In a way, your LinkedIn profile can be your portfolio.
Important tips to keep in mind while optimizing your LinkedIn profile include:
Through these optimizations, it’s easy to showcase your skills and reputation as a marketer.
Beyond optimizing your LinkedIn profile, this is also a platform to connect with other marketers and potential clients. One way to exploit LinkedIn is to share your expertise through LinkedIn posts. For instance, John Lincoln regularly shares marketing videos on LinkedIn.
To convince prospects to buy a product, you need to tell a great story of how their lives will be better with it. Likewise, you need your storytelling skills to stand out to potential employers.
Two great ways to be a great storyteller are:
This is your elevator pitch. Even though what most marketers do is similar, why should a client pick you ahead of other marketers? What can you offer on top of the general marketing skills to stand out? Check out Ann Handley’s page:
Apart from your about page, there’s a short “About” section on your website pages and after your guest posts. Here, you can give a short pitch that will make a potential client take notice.
See an example from one of my guest posts:
In the internet age, content has become a vital aspect of standing out to your audience and prospects. Before you even engage in marketing campaigns, the first sign people want to see is how good your website content is.
Therefore, you need to run a functional marketing blog on your website. Here, you can tackle important marketing topics and provide value to your audience.
Another advantage of great content is that it can drive more traffic to your website. For instance, you can rank higher on search engines for valuable keywords and attract potential clients to your website.
An example of a marketer who produces great content is Brian Dean at Backlinko:
To reach a wider audience, you have to create content for bigger authority websites. After all, there’s a limit to your blog’s reach.
However, to get the best results from guest blogging, it’s better to blog for marketing blogs. These blogs are in the marketing niche and are likely to have your ideal audience.
As a result, your great content can convince some of them to check out your website and become customers down the line. For instance, Neil Patel blogs on some big marketing blogs such as Forbes, HubSpot, Search Engine Journal, and Marketing Land.
To stand out, you need to be a recognized marketing expert. Unfortunately, you can’t achieve this without connecting with other marketing professionals.
Two ways you can build relationships with other experts in the marketing field include:
By connecting with industry professionals, you’ll increase your sphere of influence. Consequently, you’ll have access to even more great jobs.
Considering the number of marketers today, the only way to land better jobs is to stand out as a marketing expert. This way, you can convince potential employers that you’re better skilled, better informed and ready to transform their marketing strategy.
Use these 7 tactics and you’ll have an edge on other marketers for the best jobs in your niche.