Can startups navigate a Black Swan event, Technology News, ETtech

ET GBS: Can startups navigate a Black Swan event
Startups are constantly grappling with uncertainty. ranging from customer response, funding, business environment, competitive environment and so on. But none of them would have imagined that Coronavirus will hit them. Clearly a Black Swan event, COVID-19, will bring out the best among startups with only the most focussed, hardy ones surviving.

“I see a replay of 2008 (Lehman Brothers crisis) scenario. We are seeing a very choppy business environment. It’s the time when grain gets separated from the chaff. In the end we will know who was swimming without shorts,” said Deep Kalra, chairman,

One big question mark is nobody knows when that end of COVID-19 driven crisis might be — in few weeks, few months or a few quarters. But one thing is clear, the path to scaling up and profitability becomes even more challenging for the hundreds of startus which attracted a record $10 billion in venture investments in 2019.

Kalra, along with Rajan Anandan, managing director, Sequoia Capital and Yashish Dahiya, co-founder & CEO Policybazaar were part of the panel discussion ‘Profitability and good governance — the path to scaling Indian Startups’ discussing wide ranging issues from navigating COVID19 impact to, business outlook, unit economics and more.

On an optimistic note Anandan said, “some of the best companies in the world were founded during crises — like Cisco and Airbnb.” In the short term however, for existing startups, he added, “We see demand slowing down, funding rounds will also slow down, sales forecast will be less reliable. This is not a 30-day phenomenon but could go on for three quarters and for startups three quarters is a lot.”

This uncertainty comes at a time when the venture funds are actually flush with capital. Dahiya of Policybazaar said, “everyone is looking for an idea that can work. Stupidity has gone out of the window.”

So how do investors gauge startup ideas that have a sound model which is likely to survive the headwinds. Type of business determines how profitable that business can get, according to Anandan. For example, Freshworks, Druva are Unicorns with 70-80% gross margins. Some of the ideas around edtech (education tech) can be very profitable and have high gross margins.

“If you have a business where the average order value is low and you have to subsidise the order for the consumer to buy and build a large scale logistic network, that’s an inherently low gross margin business and unit economics are very difficult,” Anandan added. Most startups are in the second bucket with low gross margin, low order volumes and lot of subsidies. The latter set could see tough times ahead.

Source link

Free Course

"Double Your Traffic in 30 days" + Secret Bonus

valued at $299

This amazing course will teach you, step by step, how to double if not triple your traffic over the next 30 days.

100% Privacy. We will never spam you!