How to structure an IT marketing plan using the RACE Framework

How to use the RACE Framework for IT marketing planning As a technology company, it’s important to use the most up-to-date

How to create a powerful marketing technology stack [Infographic]

A flow chart to create a marketing technology stack tailored to your business needs We talk about the importance of using th

Are you a T-Shaped Marketer?

5 Reasons to consider a life as a T-Shaped Marketer There has been much talk within digital marketing of the necessity for m

Applying the inverted triangle principle to content marketing

Stand out, get noticed and engage your audience with the inverted triangle principle To attract an audience’s attention, s

Why you’re not getting results from your influencer marketing

Businesses have a tendency to make many of the same mistakes when collaborating with popular social influencers, errors that

How to optimize your Google Ads conversion journey

Do you understand your ads conversion journey? As Ralph Waldo Emerson supposedly said, ‘Life is a journey, not a destinati

What is integrated marketing communications?

A manifesto and ten-point checklist for delivering more relevant online and offline communications To gain the best results

Repurposing content: Strategic content marketing management

Repurposing content is an easy, often time-saving practice, that brings a plethora of benefits Are you making the most of y

What are your key performance questions?

Three steps to creating an insight-driven digital marketing report Monitoring, tracking and reporting on marketing campaigns

How many different types of marketing plan does a business need?

Six different types of marketing plan - our recommended options for developing and streamlining your marketing planning acti