Digital Marketing Models: The Honeycomb model

Use the honeycomb model to help inform your social media strategy

Back in 2011, a group of professors from Canada; Jan Kietzmann, Kristopher Hermkens and Ian McCarthy created the Honeycomb Model to review social media effectiveness, looking at reasons why users engage with social media.

The idea behind the honeycomb model is that of the 7 key building blocks delineated by the model, companies can select the ones most relevant to their business, and focus their attention on those areas.

honeycomb model

We created this simple table to help you evaluate each of the seven blocks, so you can decide which ones, and how many, your organization should focus on.

Implications for organisations:
Identity Data privacy controls and tools
for user self-promotion
Presence Creating and managing the
reality, intimacy and immediacy
of the context
Relationships Managing the structural and
flow properties in a network of
Reputation Monitoring the strength, passion,
sentiment, and reach of users
and brands
Groups Membership rules and protocols
Conversations Conversation velocity, and the
risks of staring and joining
Sharing Content management system
and social graph

Your marketing strategy consultation

Looking for new strategies and tactics to plan your always-on and campaign social media marketing? Get started today with our acclaimed marketing structure, the RACE Framework. A popular planning model for large and small teams, and individuals, RACE walks you through your customers’ experiences of all your marketing channels, integrated across reach, act, convert, and engage.

Omnichannel Marketing funnel

Book your free 1-2-1 consultation call to discuss your social media and omnichannel marketing strategy in the context of our RACE Framework. Talk through your plans, address challenges, and find solutions during your dedicated call with a member of our customer team. Get started today. 

Need a winning marketing strategy?

Book your free 1-2-1 consultation to develop your new strategy with the RACE Framework

Book consultation

Grow your business and professional marketing skills

In summary, the Honeycomb model is a great framework for considering social media networks but it is not a decision tree and therefore the final decision as to ‘which network should we select?’, still, needs to be taken within the organization. For more information on digital models, see our digital marketing models guide.


Source link

Free Course

"Double Your Traffic in 30 days" + Secret Bonus

valued at $299

This amazing course will teach you, step by step, how to double if not triple your traffic over the next 30 days.

100% Privacy. We will never spam you!