Hint: There was no business plan involved.
2 min read
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As the founder and CEO of GT’s Living Foods, GT Dave may be known as the “King of Kombucha,” but when he started his brand, he was just a 15 year-old working out of his parents’ kitchen.
Growing up in a nutrition-conscious household, Dave was embarrassed when his parents started brewing their own kombucha.
“I cannot say it was love at first drink,” Dave jokes. Their home brew slowly grew on him, however, and by the time Dave left high school, he had concocted his own formula.
With no formal training and no business plan, Dave pitched his new brand to local health stores, carefully measuring each label and polishing the bottles by hand.
“The energy that you put into everything you do is a reflection of how people are going to interact with it,” Dave says.
Today, Dave has revolutionized the beverage industry. As the sole owner of GT’s Living Foods, his booming business is now worth over $900 million and growing, something he attributes to his deep passion for the product.
In this episode of How Brands Are Born, see how Dave’s inspiring persistence proved to be more valuable than a formal education.
How Brands Are Born is presented by Cardone Ventures, in partnership with Original Stories Media. Learn how Grant Cardone and Brandon Dawson can help your business transform and scale to 10X levels HERE.