How to Determine Which Product You Should Launch Your Brand With

Starting a business? Consider carefully what your first signature offering should be.

Grow Your Business,
Not Your Inbox

Stay informed and join our daily newsletter now!


1 min read

Opinions expressed by Entrepreneur contributors are their own.


In this week’s episode of The Startup Story, James McKinney is joined by Bill Glaser, co-founder of Outstanding Foods. Glaser is a serial entrepreneur with numerous successful exits and recently launched Outstanding Foods with his co-founder and plant-based chef Dave Anderson, who led the creation of the Beyond Burger. 

In segment from the full episode of The Startup Story podcast, Glaser shares his thought process and decision-mapping when determining which product stock-keeping unit (SKU) they chose to launch with. If you’re bringing a product to market in this category, you might want to listen very intently to how he describes his tactics.

You can hear Glaser’s full episode of The Startup Story here.



Source link

Free Course

"Double Your Traffic in 30 days" + Secret Bonus

valued at $299

This amazing course will teach you, step by step, how to double if not triple your traffic over the next 30 days.

100% Privacy. We will never spam you!