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Any individual, regardless of their experience level, can potentially build a multi-million-dollar business by implementing the strategic marketing process of building a Power Niche. The Power Niche is based on the theory that ownership (monopoly power) in a small niche is dramatically stronger than having little or no ownership in a larger market.
If You Want to Get Rich – Build a Power Niche explains in easy-to-understand terms a very simple but effective way to augment the sales and marketing program of almost any individual and company. From startups to larger established companies and firms, this technique can be used by individuals at the beginning of their careers or by sales superstars who want to do even better. The technique shown in If You Want to Get Rich – Build A Powerful Niche can also be implemented by professionals who work in personal services industries such as legal, financial, insurance, consulting, and accounting firms or by those who work to sell and market products. Unlike other “how–to” books, this guide is derived from the actual day-to-day experience of one of the most successful real estate lawyers in the toughest market for legal services in the world: New York City. Although this concept has certainly been proposed before, Bruce M. Stachenfeld, Esq shows readers exactly how to build their power niche and find success.
Bruce M. Stachenfeld, Esq. is a mega rainmaker in real estate, a marketing guru, a columnist, and the founder and managing partner of a highly respected top law firm in New York City. For many years, Bruce just labored as a worker bee. Through figuring out the magic of the Power Niche, Bruce grew from a complete marketing disaster to great success and created a multi-million-dollar firm. Bruce is a graduate of Tufts University and Harvard Law School. He is a columnist for Above The Law (ATL) and writes and publishes The Real Estate Philosopher®. Although Bruce currently resides in New York City, his hometown is Chatham, New Jersey.