MarTech Minute: LiveRamp launches Safe Haven, mParticle gets $45M boost

Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related.

PARTNER UP. Identity resolution platform LiveRamp has launched Safe Haven, a permission-enabled data solution that makes it possible for brands, retailers and media networks to share data with partners in a way that prioritizes privacy and user-consent. Why we care: Privacy regulations are making data-sharing relationships difficult if not impossible. A solution like Safe Haven could help overcome the challenges of identity resolution within such partnerships. Source: LiveRamp

MO’ MONEY, MORE ENGAGEMENT. Customer data platform mParticle has raised $45 million in Series D funding, bringing its total funding to $120 million. The investment will be put toward product development and key partnerships, starting with LiveRamp. Why we care: The added funds will likely boost mParticle’s technology capabilities. The added bonus for marketers: Being able to layer LiveRamp’s identity solution on top of mParticle’s CDP platform translates to enhanced customer engagement efforts. Source: mParticle

About The Author

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

Source link

Free Course

"Double Your Traffic in 30 days" + Secret Bonus

valued at $299

This amazing course will teach you, step by step, how to double if not triple your traffic over the next 30 days.

100% Privacy. We will never spam you!