Verlinvest founder de Mevius joins Venturi as an anchor investor, Technology News, ETtech

Illustration: Rahul Awasthi
Illustration: Rahul Awasthi

Venturi Partners, a consumer-focused growth-stage investment firm, has brought on board Frederic de Mevius, founder of Verlinvest, the investment holding company formed by the families of global beverages giant Anheuser-Busch InBev, as an anchor investor in its maiden fund.

The Singapore-headquartered firm, founded by Nicholas Cator, the former Asia head of Verlinvest, is currently in fundraising mode for the investment vehicle, which has a target corpus of $150 million.

Mevius, who according to Crunchbase, is a member of the ninth generation of the family controlling Anheuser-Busch InBev, the world’s largest beer company, had set up Verlinvest in 1995, before stepping down last year. He has invested in Venturi Partners in his personal capacity, according to Cator.

Cator had led Verlinvest’s investments across Asia, including in India where the Brussels-headquartered investment holding company — which manages assets of about $1.79 billion globally — has backed ed-tech unicorn Byju’s and Kishore Biyani’s Future Retail.

It has also backed funds operated by mid-market private equity firm Everstone Capital and Deepak Shahdadpuri-led, early-stage consumer-focused investor DSG Consumer Partners.

Venturi Partners will back 5-6 companies across the FMCG, consumer, healthcare services and education sectors, according to Cator. It will typically invest between $20 million and $50 million in each company.

Nicholas Cator - Venturi Partners
Nicholas Cator – Venturi Partners

In India, it has already struck its first deal, having participated in a $60 million funding round in home design and renovation platform Livspace last month. The firm is targeting the first close of its first fund by July this year.

“The (deal) pipeline in India is looking strong, particularly in the consumer space. We have seen, in the very recent past, a number of promising new FMCG and consumer brands, and there are some very exciting digitally native brands that are emerging and showing strong consumer acceptance,” Cator told ET.

The investment firm will look to work closely with its portfolio companies, shepherding them through brand building, advising them on their supply chain and distribution strategies, which are often hurdles for early-stage firms as they look to scale.

“When you’re a young consumer brand, building distribution and product trial and awareness in a sustainable way is the key. This is where we believe we can add value by working closely with founders and helping them on marketing and distribution, while still keeping an eye on unit economics,” Cator said.

The firm is among a new cohort of investors focused on the Indian and Southeast Asian startup ecosystem, which have made Singapore their base, looking to take advantage of the city state’s regulatory regime and its positioning as a gateway to both regions.

Others, such as Flipkart co-founder Binny Bansal, who has also relocated to Singapore, and is reportedly setting up a $300-$400 million venture capital fund, and Tanglin Venture Partners, have also based themselves in the city-state.

Source link

Free Course

"Double Your Traffic in 30 days" + Secret Bonus

valued at $299

This amazing course will teach you, step by step, how to double if not triple your traffic over the next 30 days.

100% Privacy. We will never spam you!