Digital marketing for B2B compared to B2C: What’s the difference?

What are the differences in digital marketing for business-to-business compared to business-to-consumer audiences? Since wor

5 must-haves in you digital product roadmap [Downloadable examples]

You need a digital product roadmap so your team doesn’t get lost in the tactical weeds. Here’s what a great one looks li

How to plan, measure and achieve your marketing goals

Without setting clear marketing goals, you’re basically directionless – and working to achieve vanity metrics that don

best practices for new businesses [7 top tips]

Marketing is crucial for businesses of all shapes and sizes, no matter your budget size. Read on to find out more about digi

Your 2022 marketing budget 8 simple budget templates I Smart Insights

How to strategically manage your marketing spend in 2022 with 8 integrated marketing budget templates Setting strategic and

Digital Transformation: Structuring digital marketing teams

Review how to integrate digital marketing into your marketing team's structure through Digital Transformation The latest Sma

Digital marketing statistics sources to inform your marketing strategy

Our recommendations on the top 10 free digital marketing statistics covering secondary data sources for Global, European, U

How important is digital marketing for businesses in 2022?

Sources to research the importance of digital marketing in your industry sector Are you investing sufficiently in digital co

The Content Optimization Matrix | Smart Insights

Audit your content and SEO with our content strategy tool to get more from your content marketing One of the biggest appeals

The key characteristics of an effective Go-to-Market plan

Three Go-to-Market models to help you strategize, plan and deliver Business and marketing go-to-market strategy is an essent